No artificial colors or flavors. Vegan. Gluten free. The Original Tom's of Maine. Doing everyday since 1970 Natural. Fluoride-free. Freshens breath fights tartar buildup. Of Maine Est 1970. Fresh. Happy People. Happy planet. Brush away plaque (With regular brushing, helps prevent plaque and tartar buildup, and remove surface stains. Use regularly, do good often) and gently whiten your teeth by removing surface stains with our antiplaque & whitening toothpaste. It fights tartar build up with regular brushing, and has a refreshing natural flavor you'll love. And like all Tom's of Maine products, it's free from artificial flavors and sweeteners, and has not been tested on animals. Enjoy! At Tom's of Maine, we don't just say good, we do good, our story starts in 1970 when Tom and Kate had a vision about companies taking action and doing real good: good for you, our planet and our communities. Fifty years later we're doing even more, we make wonderfully-natural products, give back 10% of our profits and work for real change - like developing the first of its kind recyclable tube! www.tomsofmaine.com. To learn more about our stewardship model and what natural means at Tom's - from natural ingredients to sustainable business practices - go to www.tomsofmaine.com. Certified B Corporation. 10% profits to charity. 5% employee time volunteering. Certified 100% recycled paperboard. Not tested on animals. Recyclable Tube: Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube. Recycle box separately. How We Do Good Everyday at Tom's: We share every ingredients purpose and source of tomsofmaine.com. Sustainable business practices. Cruelty-free. Thoughtfully blended & package in the USA.